Ensure Successful Enterprise Social Computing Adoption

A Six-Step Roadmap to Ensure Successful Enterprise Social Computing Adoption

June 17 2009 7:27 AM

NewsGator white paper reveals how a modicum of planning can deliver quantifiable business results and cultural transformations

DENVER, June 17, 2009 – The seismic success of Facebook, Wikipedia, Twitter and other social computing tools often creates soaring expectations for viral adoption of social computing in business settings. While the “just build it and they will come” strategy works in the consumer world, it’s a dangerous approach for business: users may never come, or they may come and waste their time.

Full article and link to White Paper - http://www.newsgator.com/companyinfo/press/archive.aspx?post=189

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Technorati Tags: Enterprise,Social Computing,Social Networking,Facebook,Wikipedia,Twitter,Waste Time,Success,White Paper